Success Stories - Why buy when you can 'servicize'? (via Research & Innovation)

In industrial societies, consumption has traditionally been an end in itself. Growth is achieved by selling more products, but often also results in unnecessary waste, resource depletion, pollution and other environmental damage. It doesn't have to be this way. Research by an EU-funded project indicates that a switch to a more service-oriented approach could be better for the environment and society as a whole, while boosting growth and competitiveness.

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