Success Stories - Conflicted consumers: anxiety and food decisions (via Research & Innovation)

Surveys such as the 2010 Eurobarometer show that people around Europe are worried about what they eat and where it comes from. But what causes this? And does it affect behaviour? An EU-funded project studied consumer choices about shopping, cooking and eating - offering a more accurate picture of what shapes their decisions. The results could lead to better-informed policies on health, sustainability and business.

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