The aim of the Swiss Innovation Briefing, jointly organised by the Mission of Switzerland to the EU and SwissCore, is to give a Swiss example of disruptive innovation, which entails the introduction of new technologies, products or services in an effort to promote change and to consequently create a competitive advantage. The focus of this Swiss Innovation Briefing is on disruptive innovation in the food sector with a particular emphasis on coffee and will take place en marge of the Universal Exposition 2015 ‘Feeding the Planet, Energy for Life’. The success story behind being one of the biggest coffee exporters and how to make an excellent cup of coffee are central questions tackled during the briefing.
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