[Source: Research & Innovation] The workshop is organised in the context of the conference European Bioeconomy Scene 2019, and will focus on the experiences and challenges of: • awareness raising and communication on the circular bioeconomy, and • increasing the acceptance of bio-based products. It will promote the discussion and sharing of best practices and lessons learned through the bioeconomy communication activities, and address questions like: communication formats and channels; multipliers to be involved; messages and arguments to be used (in terms of style, scope, terminology); etc. It will include an operative session that will focus on supporting the updated European Bioeconomy Strategy through communication activities: action plan, synergies and recommendations to maximise the opportunities and impact of bioeconomy communication at national and European Level. The workshop will be jointly organized by four HORIZON 2020 projects: BIOVOICES (http://bit.ly/2IQgycv), BioCannDo (www.allthings.bio), Biobridges (http://bit.ly/2J1I4mT) and LIFT (www.lift-bbi.eu), all members of the European Bioeconomy Network (www.eubionet.eu)
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