Public events for personalised travel planning in Riga (Latvia) (via TRIP)

The city of Riga, Latvia, is implementing personalised travel planning (PTP) aimed to affect a behaviour changeaway from private cars to sustainable modes such as cycling, walking and public transport. The target audience in phase 1was households in two neighbourhoods and public events, but it was public events which proved much more successful as ameans to engage people.In Riga, when trying to influence behavioural habits, events provided an open and friendly environment eliciting positiveresults, compared to the less effective on-the-doorstep approach to households.

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